State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · April 2025

Top 5 Word Puzzle Games in the UK: Q1 2025 Performance Overview

Explore the performance trends of the top word puzzle games in the UK for Q1 2025, with insights from Sensor Tower on downloads, revenue, and active users.

Top 5 Word Puzzle Games in the UK: Q1 2025 Performance Overview

In the first quarter of 2025, the top word puzzle games in the United Kingdom showed diverse trends in downloads, revenue, and active users. Here's a closer look at how these games performed on a unified platform.

NYT Games: Wordle & Crossword from The New York Times Company experienced a steady increase in weekly active users, starting at around 1.29M and peaking at 1.38M by the end of March. Revenue saw a notable spike, reaching approximately $88.8K in early March, while downloads fluctuated, peaking at 25.9K in the first week of January.

Wordscapes by PeopleFun, Inc. had a mixed quarter. Weekly active users increased from 482.9K to 502.7K, while downloads peaked at 49.7K in the first week of January before declining. Revenue showed some variability, with a peak of $44.2K at the start of the quarter.

Words With Friends Word Game from Zynga Inc. saw a consistent rise in active users, growing from 60.7K to 98.5K by the end of March. Revenue fluctuated, reaching a high of $41.7K in early February, while downloads remained relatively stable, with a low of 3.5K in February.

Scrabble® GO - New Word Game by Scopely, Inc. showed a downward trend in active users, dropping from 321.7K to 170.8K. Revenue remained fairly stable, peaking at $19.6K in late February, while downloads decreased throughout the quarter.

Zen Word® - Relax Puzzle Game by Oakever Games saw a decline in active users, ending the quarter at 338.6K. Downloads peaked at 33.3K in mid-February, while revenue remained consistent, hovering around $15.5K.

These insights, sourced from Sensor Tower, provide a comprehensive look at the evolving landscape of word puzzle games in the UK. For more detailed analytics, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025